Global Marketer Conference 2021

Jane Wakely is Lead CMO at Mars, Incorporated, where she’s driven the transformation of Mars’ marketing function. She believes that marketers should be architects of sustainable growth, and can make a meaningful and measurable difference in the world.

Jane’s committed to putting people, teams and brands at the heart of marketing, inspiring and empowering Mars teams to create mutual value for people, pets, partners and the planet. With brand innovations like PEDIGREE®’s Selfie-Stix and industry-wide collaborations like the Cannes Lion-winning The Lion’s Share, Mars is regularly celebrated as one of the most innovative, creative companies in the world.

Jane joined Mars over two decades ago for the great brands such as M&Ms®, SNICKERS®, PEDIGREE®, SHEBA® and ROYAL CANIN®, but has stayed for the people, principles and purpose of the company. She believes passionately in Mars’ purpose that the world we want tomorrow starts with how we do business today.