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	<title>Team Archive - Global Marketer Conference 2022</title>
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		<title>Solitaire Townsend</title>
		<link>https://gmc.sde.gr/speaker/solitaire-townsend/</link>
		
		<dc:creator><![CDATA[Εβίνα Μαλανδρή]]></dc:creator>
		<pubDate>Thu, 20 Jan 2022 11:36:21 +0000</pubDate>
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					<description><![CDATA[<p>The post <a href="https://gmc.sde.gr/speaker/solitaire-townsend/">Solitaire Townsend</a> appeared first on <a href="https://gmc.sde.gr">Global Marketer Conference 2022</a>.</p>
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			<p>Solitaire has been selling sustainability for over 20 years. As Co-founder and Chief Solutionist of Futerra she advises governments, charities and brands on making sustainability so desirable it becomes normal. With Futerra offices in London, Stockholm, New York and Mexico City she admits that making the world a better place is a damn good business plan. You can watch her TED talks online and read her in the Guardian, Huffington Post, Forbes and more often as @GreenSolitaire. Solitaire was named ‘Ethical Entrepreneur of the Year’ in 2008 and more recently was Chair of the UK Green Energy Scheme. She was recently selected to join the Race To Zero working group on Scope 3 and her book The Happy Hero &#8211; How To Change Your Life By Changing The World is out now.</p>

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			<div class="wpb_video_wrapper"><iframe title="The Big Debate (highlights): is marketing today incompatible with a sustainable future?" width="500" height="281" src="https://www.youtube.com/embed/8TLVuBgGj0I?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
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</div><p>The post <a href="https://gmc.sde.gr/speaker/solitaire-townsend/">Solitaire Townsend</a> appeared first on <a href="https://gmc.sde.gr">Global Marketer Conference 2022</a>.</p>
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		<title>Raja Rajamannar</title>
		<link>https://gmc.sde.gr/speaker/raja-rajamannar-2/</link>
		
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		<pubDate>Thu, 20 Jan 2022 11:35:18 +0000</pubDate>
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					<description><![CDATA[<p>The post <a href="https://gmc.sde.gr/speaker/raja-rajamannar-2/">Raja Rajamannar</a> appeared first on <a href="https://gmc.sde.gr">Global Marketer Conference 2022</a>.</p>
]]></description>
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			<p>Raja Rajamannar is an accomplished global business executive with more than 25 years of experience, the last six of which have been in the role of Chief Marketing &amp; Communications Officer for Mastercard and President of the company’s healthcare business.</p>
<p>In his role as President of Healthcare, Raja has overseen the creation, development and successful scaling of Mastercard’s healthcare business across multiple regions. This is now one of the fastest growing businesses at Mastercard.</p>
<p>Raja joined Mastercard in 2013, bringing with him more than 25 years of experience as a global executive, managing large P&amp;Ls and driving business transformation across multiple industries and geographies. Raja served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). He helped craft the company’s new business direction and strategy, managed its $11 billion Medicare Advantage business, and led large M&amp;A initiatives for the company. Prior to that, he also served as Chief Innovation &amp; Marketing Officer and Chief Executive of International Operations at Humana.</p>
<p>Raja is consistently recognized globally as a highly innovative and transformational leader with a deep expertise in Marketing, Data, and Digital technologies. Some of his recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World’s Most Influential CMOs” by Forbes, top 10 “World’s Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame. He has also been recognized as one of AdWeek’s most tech-savvy CMOs. He recently assumed the honorary role of President of the World Federation of Advertisers. Raja has also been recognized by ANA Educational Foundation as the Marketer of the Year in 2019.</p>
<p>At Mastercard, Raja is responsible for successfully leading the company’s marketing transformation, including the integration of the Marketing and Communication functions, the development of its Priceless experiential platforms, and the creation and deployment of cutting edge marketing-led business models into the core of the company. Raja has overseen the successful evolution of Mastercard’s identity for the digital age, pioneering Mastercard’s move to become a symbol brand and launching its breakthrough sonic brand platform. Interbrand has ranked Mastercard as the fastest growing brand across all industries and categories, worldwide.</p>
<p>Earlier in his career, Raja held a number of leadership roles during 15 years with Citigroup including Executive Vice President &amp; Chief Marketing Officer, Citi Global Cards; Chairman and CEO, Diners Club North America; Regional Cards Director, EMEA; and Marketing &amp; Sales Director, Citi Gulf Markets. Before that, he spent seven years with Unilever in sales and product management roles. He began his career with Asian Paints in India.</p>
<p>Raja received a Master of Business Administration degree from the Indian Institute of Management, in Bangalore, India, and a Bachelor of Technology degree in Chemical Engineering from Osmania University in Hyderabad, India.</p>
<p>He is a member of the Board of Directors of PPL Corporation, a Fortune 500 power generation and distribution company, and Bon Secours Mercy Health, one of the major hospital systems in the US. He serves on the boards of Cintrifuse, a Cincinnati-based public/private startup catalyst organization, the ANA, and the New York City Ballet.</p>
<p>Raja regularly delivers keynote speeches at esteemed marketing, health and business industry events, including the World Economic Forum, Cannes Lions, CES, SXSW, and Advertising Week. The marketing transformation work led by Raja at Mastercard has been developed into case studies at both Harvard Business School and Yale School of Management, and taught in top academic institutions around the world.</p>

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			<div class="wpb_video_wrapper"><iframe title="WFA Global Marketer Week 2022 | Raja Rajamannar, Mastercard: Metahuman" width="500" height="281" src="https://www.youtube.com/embed/U6U7D654KxY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
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</div><p>The post <a href="https://gmc.sde.gr/speaker/raja-rajamannar-2/">Raja Rajamannar</a> appeared first on <a href="https://gmc.sde.gr">Global Marketer Conference 2022</a>.</p>
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		<title>Karen Nelson-Field</title>
		<link>https://gmc.sde.gr/speaker/karen-nelson-field/</link>
		
		<dc:creator><![CDATA[Εβίνα Μαλανδρή]]></dc:creator>
		<pubDate>Thu, 20 Jan 2022 11:34:49 +0000</pubDate>
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					<description><![CDATA[<p>The post <a href="https://gmc.sde.gr/speaker/karen-nelson-field/">Karen Nelson-Field</a> appeared first on <a href="https://gmc.sde.gr">Global Marketer Conference 2022</a>.</p>
]]></description>
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			<p>Professor Nelson-Field is a globally acclaimed researcher in media science. She is a regular speaker on the major circuits, including Cannes and SXSW, and has secured research funding from some of the world’s largest advertisers.</p>
<p>Her first book, <em>Viral Marketing: the science of sharing</em>, set the record straight on hunting for ‘viral success’. Her most recent book, <em>The Attention Economy and How Media Works</em>, explains the stark reality of human attention to advertising.</p>
<p>Her research has been noted in The NY Times, Bloomberg Business, CNBC, Forbes, Wall Street Journal, Huffington Post, and AdAge. She has a regular column, <em>Attention Revolution,</em> with Mediatel News.</p>
<p>Karen’s commercial work combines tech and innovative methodological design to build attention measurement and insight products to guide the industry through a disrupting digital economy.</p>

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			<div class="wpb_video_wrapper"><iframe title="WFA Global Marketer Week 2022 | Karen Nelson-Field: New marketing, new metrics" width="500" height="281" src="https://www.youtube.com/embed/46UuLbVGJDU?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div>
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</div><p>The post <a href="https://gmc.sde.gr/speaker/karen-nelson-field/">Karen Nelson-Field</a> appeared first on <a href="https://gmc.sde.gr">Global Marketer Conference 2022</a>.</p>
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		<title>Paul Kemp-Robertson</title>
		<link>https://gmc.sde.gr/speaker/paul-kemp-robertson/</link>
		
		<dc:creator><![CDATA[Εβίνα Μαλανδρή]]></dc:creator>
		<pubDate>Thu, 20 Jan 2022 11:33:23 +0000</pubDate>
				<guid isPermaLink="false">https://gmc.sde.gr/?post_type=dt_team&#038;p=15613</guid>

					<description><![CDATA[<p>The post <a href="https://gmc.sde.gr/speaker/paul-kemp-robertson/">Paul Kemp-Robertson</a> appeared first on <a href="https://gmc.sde.gr">Global Marketer Conference 2022</a>.</p>
]]></description>
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			<p><em>After graduating with a master’s degree from University of London, Goldsmiths’ College, Paul served on the launch team behind Shots magazine in 1990, becoming editor in 1994. Subscriptions trebled under his tenure.</em> <em>In 1998 he became Leo Burnett&#8217;s worldwide director of creative resources, based in Chicago, where he was responsible for the network&#8217;s global creative council and its Creative Exchange repository of award-winning marketing ideas from around the world. </em></p>
<p><em>Paul returned to London and in 2004 co-founded Contagious – a marketing innovation resource and a creative excellence consultancy for brands and agencies. Paul has written for numerous publications including The Guardian and The Hollywood Reporter, and has appeared on CNN, ITV News, BBC Radio 4’s The Today Programme and BBC 5 Live’s Wake Up To Money. His TED Talk on Alternative Currencies has been viewed more than 1.3 million times. Alongside his US colleague, Chris Barth he is the co-author of </em><a href="https://www.amazon.co.uk/Contagious-Commandments-Steps-Brand-Bravery/dp/0241328969"><em>The Contagious Commandments</em></a><em> book; published by Penguin Business in November 2018 (Paperback version: November 2019)</em></p>
<p><em>Paul is </em><em>an advisor to the UK creative arts charity, Create</em></p>

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</div><p>The post <a href="https://gmc.sde.gr/speaker/paul-kemp-robertson/">Paul Kemp-Robertson</a> appeared first on <a href="https://gmc.sde.gr">Global Marketer Conference 2022</a>.</p>
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		<title>Naomi Walkland</title>
		<link>https://gmc.sde.gr/speaker/naomi-walkland/</link>
		
		<dc:creator><![CDATA[Εβίνα Μαλανδρή]]></dc:creator>
		<pubDate>Thu, 20 Jan 2022 11:32:04 +0000</pubDate>
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					<description><![CDATA[<p>The post <a href="https://gmc.sde.gr/speaker/naomi-walkland/">Naomi Walkland</a> appeared first on <a href="https://gmc.sde.gr">Global Marketer Conference 2022</a>.</p>
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			<p>Naomi leads Bumble’s operations across Europe, overseeing the brand’s strategy and campaigns. She combines commercial acumen with creativity to forward Bumble’s mission to help women make the first move in love, life and business.</p>
<p>Naomi’s career has been driven by supporting and empowering women. She is the founder of ‘The Power of Quitting’ a panel series that explores how professional women pivot to embrace change and find purpose.</p>
<p>Previous to Bumble, Naomi worked in public relations and consulted on marketing for global brands like Google, Uber, Ogilvy, Natwest and Pernod Ricard.</p>
<p><strong>About Bumble</strong></p>
<p>Bumble is a free women-first social app connecting people across dating, friendship and networking. The app has more than 100 million users in 150 countries around the world.</p>
<p>No matter the type of relationship, women always make the first move on Bumble. Since 2014, the Bumble app has facilitated 1.5 billion women-led first moves and more than 15 billion messages have been sent.</p>
<p>The Bumble app is built around kindness, respect and equality &#8211; and everyone plays an important part in that. Bumble holds its users accountable for their actions and has a zero-tolerance policy for hate, aggression or bullying.</p>
<p>You can read more about our safety features here: <a href="https://bumble.com/en-us/the-buzz/safety">bumble.com/safety</a></p>

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	</div>
</div></div></div></div>
</div><p>The post <a href="https://gmc.sde.gr/speaker/naomi-walkland/">Naomi Walkland</a> appeared first on <a href="https://gmc.sde.gr">Global Marketer Conference 2022</a>.</p>
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		<item>
		<title>David Jones</title>
		<link>https://gmc.sde.gr/speaker/david-jones/</link>
		
		<dc:creator><![CDATA[Εβίνα Μαλανδρή]]></dc:creator>
		<pubDate>Thu, 20 Jan 2022 11:32:02 +0000</pubDate>
				<guid isPermaLink="false">https://gmc.sde.gr/?post_type=dt_team&#038;p=15615</guid>

					<description><![CDATA[<p>The post <a href="https://gmc.sde.gr/speaker/david-jones/">David Jones</a> appeared first on <a href="https://gmc.sde.gr">Global Marketer Conference 2022</a>.</p>
]]></description>
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			<p>Honored by the World Economic Forum as a Young Global Leader, David Jones is an industry visionary, proponent of corporate responsibility and social change and <em>The Guardian’s </em>2013 Sustainable Business Leader.</p>
<p>In June 2015, after raising $350 million, David launched The Brandtech Group, a technology holding company that helps brands do their marketing better, faster and cheaper. The group has completed 8 acquisitions since launch (Mofilm, 55, DP6, theAmplify, Collectively, Mobkoi, Gravity Road, and Oliver) and now has over 5000 employees in 40 countries and in excess of $500MM revenue.  In addition, they have launched 2 start-ups and made 34 investments, including a $20 million investment in Pinterest, 3 years ahead of their IPO, as well as being the first external investor in Niantic (Pokémon Go). The group is working with leading companies including Unilever, Adidas, Morgan Stanley, TikTok, Microsoft, Reebok, PayPal, Hertz, Marriott, LVMH, Renault-Nissan, Danone, Google, Meta and Reckitt.</p>
<p>The Brandtech Group was recognized by Fast Company as one of the World’s Most Innovative Companies 2021 and named to CB Insights list of the world’s most valuable private unicorns and now works with 8 of the top 10 global marketers and 44 of the top 100 (source: Ad Age).</p>
<p>Previously David was the youngest global CEO in the history of advertising, heading both Havas and Havas Worldwide, and the only British CEO of a French publicly traded company. Under David’s leadership, Havas’s share price reached a 10-year high, delivering record profits every reporting period, increasing its market capitalization by 66% and creating over $1 billion of shareholder value.</p>
<p>David was one of the founding members of the Facebook Client Council. He was inducted into the American Advertising Federation’s Hall of Achievement in 2005, and was voted one of the two top executives of the decade by readers of <em>Adweek</em>. David was also named one of Britain’s 500 Most Influential people by <em>The Sunday Times</em>.</p>
<p>He is the co-founder of One Young World (described by CNN as the “Young Davos”), a nonprofit organization that provides brilliant young leaders with a global platform through which to effect positive change, and was the driving force behind Kofi Annan’s TckTckTck Campaign for Climate Justice.</p>
<p>David is the creator of the Social Business Idea and author of best-selling book <em>Who Cares Wins: Why Good Business Is Better Business, </em>published in 2011 by Pearson/Financial Times Publishing in over 50 countries.</p>

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</div></div></div></div>
</div><p>The post <a href="https://gmc.sde.gr/speaker/david-jones/">David Jones</a> appeared first on <a href="https://gmc.sde.gr">Global Marketer Conference 2022</a>.</p>
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		<item>
		<title>Sir John Hegarty</title>
		<link>https://gmc.sde.gr/speaker/john-hegarty/</link>
		
		<dc:creator><![CDATA[Εβίνα Μαλανδρή]]></dc:creator>
		<pubDate>Thu, 20 Jan 2022 11:31:07 +0000</pubDate>
				<guid isPermaLink="false">https://gmc.sde.gr/?post_type=dt_team&#038;p=15457</guid>

					<description><![CDATA[<p>The post <a href="https://gmc.sde.gr/speaker/john-hegarty/">Sir John Hegarty</a> appeared first on <a href="https://gmc.sde.gr">Global Marketer Conference 2022</a>.</p>
]]></description>
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			<p>John Hegarty has been central to the global advertising scene over six decades. He was a founding partner of Saatchi and Saatchi in 1970.  And then TBWA in 1973.  He founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The agency now has 7 offices around the world.</p>
<p>He has been given the D&amp;AD President&#8217;s Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame.</p>
<p>John was awarded a Knighthood by the Queen in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011.</p>
<p>John has written 2 books, ‘Hegarty on Advertising &#8211; Turning Intelligence into Magic’ and  ‘Hegarty on Creativity &#8211; there are no rules’.</p>
<p>In 2014 John helped set up The Garage Soho, and an early stage investor company that believes in building brands, not just businesses.</p>

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			<div class="wpb_video_wrapper"><iframe loading="lazy" title="WFA Global Marketer Week 2022 | Sir John Hegarty: The business of creativity" width="500" height="281" src="https://www.youtube.com/embed/1gwBHiUEjG0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
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</div><p>The post <a href="https://gmc.sde.gr/speaker/john-hegarty/">Sir John Hegarty</a> appeared first on <a href="https://gmc.sde.gr">Global Marketer Conference 2022</a>.</p>
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		<title>Jonathan Hall</title>
		<link>https://gmc.sde.gr/speaker/jonathan-hall/</link>
		
		<dc:creator><![CDATA[Εβίνα Μαλανδρή]]></dc:creator>
		<pubDate>Thu, 20 Jan 2022 11:30:06 +0000</pubDate>
				<guid isPermaLink="false">https://gmc.sde.gr/?post_type=dt_team&#038;p=15602</guid>

					<description><![CDATA[<p>The post <a href="https://gmc.sde.gr/speaker/jonathan-hall/">Jonathan Hall</a> appeared first on <a href="https://gmc.sde.gr">Global Marketer Conference 2022</a>.</p>
]]></description>
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			<p>Jonathan is the Managing Partner for Kantar’s Sustainable Transformation Practice, which works globally for private and public sector organisations.</p>
<p>The core expertise of the Practice is in understanding the relevance of sustainability issues by sector, developing and helping activate meaningful and authentic Purpose, devising innovation solutions, unlocking behaviour change, and  structuring impactful measurement programmes.</p>
<p>Jonathan has over 25 years&#8217; experience of creating breakthrough brand, innovation and consumer strategies, and has led businesses in the UK, France and East- &amp; West-Coast US: in the fields of innovation, design, communications, brand development and consumer insight.</p>
<p>Jonathan is on the Executive Council for the Future of Marketing Initiative at the Said Business School, University of Oxford, and is a contributor and expert on Said&#8217;s Digital Marketing Disruptive Strategy Programme. He is on the Advisory Group for the Disrupting Marketing for Sustainability course at the Cambridge Institute for Sustainability Leadership, the Leadership team of the Insight Climate Collective and a contributor to the Purpose Disruptor initiative, Good Life 2030. He has also been a jury member for both the Movin&#8217;On Startup Challenge and the Drapers Sustainable Fashion Awards. He is a long-standing member of the editorial board of the International Journal of Brand Management and a member of the sustainability changemaker organisation, The Conduit.</p>

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</div><p>The post <a href="https://gmc.sde.gr/speaker/jonathan-hall/">Jonathan Hall</a> appeared first on <a href="https://gmc.sde.gr">Global Marketer Conference 2022</a>.</p>
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		<title>Taide Guajardo</title>
		<link>https://gmc.sde.gr/speaker/taide-guajardo/</link>
		
		<dc:creator><![CDATA[Εβίνα Μαλανδρή]]></dc:creator>
		<pubDate>Thu, 20 Jan 2022 11:29:49 +0000</pubDate>
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					<description><![CDATA[<p>The post <a href="https://gmc.sde.gr/speaker/taide-guajardo/">Taide Guajardo</a> appeared first on <a href="https://gmc.sde.gr">Global Marketer Conference 2022</a>.</p>
]]></description>
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			<p>Taide was born in Mexico City, the first of four siblings. She has a bachelor of Marketing from the Instituto Tecnologico y de Estudios Superiores de Monterrey, Mexico, and a Masters in International Management from the American Graduate School of International Management in Arizona. She has over three decades of career in marketing in Procter and Gamble, in 4 geographies.</p>
<p>She joined in Mexico in 1990 and after two years, was transferred to Poland, where she laid the foundations of what the subsidiary is today. In 1995 she moved to Italy where she performed leadership roles in Laundry, and Media. In 2010 she moved to the Geneva European HQ as the European Brand Operations leader, driving constructive disruption in Media, Digital and Data for all brands and countries in the region. In 2021 Taide was appointed Senior Vicepresident Brand (CMO) for Europe. She leads a team of over 1300 talented marketers and partner agencies across 49 countries investing amongst the top advertising spenders in Europe. Her mission is to fuel sustainable, irresistibly superior brands, through an energized and skilled P&amp;G team and partners.</p>
<p>Taide is married to Marco, and a mother of 2, Federico and Leonardo.</p>

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</div><p>The post <a href="https://gmc.sde.gr/speaker/taide-guajardo/">Taide Guajardo</a> appeared first on <a href="https://gmc.sde.gr">Global Marketer Conference 2022</a>.</p>
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		<title>Rupen Desai</title>
		<link>https://gmc.sde.gr/speaker/rupen-desai-2/</link>
		
		<dc:creator><![CDATA[Εβίνα Μαλανδρή]]></dc:creator>
		<pubDate>Thu, 20 Jan 2022 11:28:30 +0000</pubDate>
				<guid isPermaLink="false">https://gmc.sde.gr/?post_type=dt_team&#038;p=15463</guid>

					<description><![CDATA[<p>The post <a href="https://gmc.sde.gr/speaker/rupen-desai-2/">Rupen Desai</a> appeared first on <a href="https://gmc.sde.gr">Global Marketer Conference 2022</a>.</p>
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			<p>About Rupen Rupen is the Global CMO at Dole, a company that believes everyone should have equal access to good nutrition, delivered in a positive and sustainable manner. He co-founded TS/28 to partner organizations thrive in the conscience economy; is a member of the global creative council at Bayer and a former board member at Female Founders, a not-for-profit dedicated to the pursuit of gender equality in entrepreneurship and leadership.</p>
<p>Prior to Dole, he was Edelman’s Vice-Chairman across Asia Pacific, Middle East and Africa. During this time, he also led Edelman’s Women’s leadership network. He began his career with Mullen Lowe, where he spent two decades, leading the Asia-Pacific region for the last six. He is a strong advocate of the responsibility purposeful business and creativity have, towards the interdependence between people, planet and prosperity.</p>

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</div><p>The post <a href="https://gmc.sde.gr/speaker/rupen-desai-2/">Rupen Desai</a> appeared first on <a href="https://gmc.sde.gr">Global Marketer Conference 2022</a>.</p>
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