Solitaire has been selling sustainability for over 20 years. As Co-founder and Chief Solutionist of Futerra she advises governments, charities and brands on making sustainability so desirable it becomes normal. With Futerra offices in London, Stockholm, New York and Mexico City she admits that making the world a better place is a damn good business plan. You can watch her TED talks online and read her in the Guardian, Huffington Post, Forbes and more often as @GreenSolitaire. Solitaire was named ‘Ethical Entrepreneur of the Year’ in 2008 and more recently was Chair of the UK Green Energy Scheme. She was recently selected to join the Race To Zero working group on Scope 3 and her book The Happy Hero – How To Change Your Life By Changing The World is out now.