WFA Global Marketer Week 2022

Global Marketer Conference 2022 by SDE & WFA

WFA Global Marketer Conference 2022, the biggest annual event for global marketing & communication professionals will take place in Athens, on April 7th 2022, in partnership with the Hellenic Advertisers Association (SDE).

Following Singapore, Lisbon, Tokyo, Toronto, Kuala Lumpur, Marrakesh, Sidney, Brussels, Beijing, Istanbul, Sao Paulo & Rio de Janeiro, Mumbai and other major cities, Athens will have the honor of hosting Global Marketer Conference 2022 for another unmissable day of inspiration, discovery and learning.

Both the WFA and SDE are keeping their hopes that the pandemic will be behind us by the spring of next year and members will be able to meet in person again, after two years of virtual meetings.

The Conference will bring together some of the global industry’s biggest brands to share strategies for growth in a fast-changing world and inspire marketers with innovation across a wide range of categories, media channels and regions. Global marketing leaders will be joined by the Greek marketing, advertising and media community in a total of 800 people from around the world, in what will be a festival of ideas and knowledge.

Preparations for the 2022 GMC are well underway. We’re thrilled and we ‘ll work hard to create a unique experience!

See you all in Athens!

Previous Conferences


WFA Global Marketer Week 2021

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Global Marketer Week Lisbon 2019

WFA Global Marketer Week 2019

see more >

Τhe Οrganizers

The World Federation of Advertisers

WFA is the only global organisation representing the common interests of marketers. It is the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US$900 billion per annum. WFA champions more effective and sustainable marketing communications globally.

WFA connects the world’s biggest brand owners and national advertiser associations in more than 60 markets, bringing together tens of thousands of brands at local level. Together, they create a global network which offers a unique source of leadership, expertise and inspiration.

WFA Global Marketer Conference is the showpiece event of the WFA Global Marketer Week that will take place in Athens from April 5-8, 2022.


The Hellenic Advertisers Association (SDE)

SDE is the only trade body representing the interests of advertisers in Greece. Founded in 1978, it is today the leading voice for over 90 brands across FMCG, Retail, Telecommunications, Energy, Banking, Insurance, Health, Gaming, Food & Beverage etc that represent by far the biggest part of the total advertising spend in Greece. It brings together client-side marketers: CMOs, Media & Insight Directors, Corporate Communications Directors, CSR & Sustainability Directors etc.

SDE promotes a well-functioning, transparent inclusive and responsible environment, for the benefit of brands, consumers and all other advertising and marketing industry stakeholders. It champions better marketing, protects the rights of advertisers to commercial free speech and help them improve brands’ performance.

Being a member of the 𝗪𝗙𝗔 as of its first day of operation, SDE shall have the honor to organizing Global Marketer Week 2022, in partnership with the WFA.