A leading authority on Chinese consumer trends and influential professional for luxury brands as well as high-end retail development in the region, Andrew Wu was born and raised in Shanghai. After living in Canada 1980~1993, he returned as head of Dior cosmetics in China under LVMH to pioneer local luxury marketing and retailing between 1993~2000. During 2000~2005, he joined Sony Music Entertainment as its Vice President for Asia to develop Chinese entertainment content and its distribution. He re-joined LVMH in 2005 as Group head of Greater China territories, since then overseeing rapid business evolution of LVMH’s brand portfolio in the Chinese marketplace and promoting the continuous Chinese consumer transformation.