Global Marketer Conference 2021

Cheryl is part of the early founding team at Grab. Starting in Kuala Lumpur as a one-man marketing team, she set up the marketing practise for Grab over the last 8 years. Today, she leads marketing and social impact covering all of Grab’s core verticals which include deliveries, mobility and digital financial services. She oversees Grab’s marketing efforts across the region, leading a team of over 400 marketers across Southeast Asia.

In her role:

  • She shapes the strategy behind the company’s brand and reputation.
  • She leads teams across the end-to-end sphere of marketing, covering user acquisition and demand growth, advertising and promotions, branding and social, public and corporate reputation, marketing research and insights.
  • She also leads social impact at Grab and believes in building inclusive capitalism to solve problems of poverty and climate change.

Recognised as a thought leader in the tech, marketing, tech and sustainability space, Cheryl has been invited to speak at various international conferences and forums.


  • Asia-Pacific Power List 2020
  • Women Leading Change Awards 2020
  • WFA Global Marketer of the Year 2019 nominee
  • Influence 100 2019