Isabel is Global Media Director at Diageo, one of the world’s largest producers of spirits and beers, with a collection of over 200 beverage alcohol brands including Johnnie Walker, Smirnoff, Tanqueray and Guinness. She has led Diageo’s media transformation globally since 2016, previously responsible for Diageo’s media planning and buying across Europe.
Diageo is a founding member of the WFA’s Global Alliance for Responsible Media, a unique coalition that recognises the role that advertisers can play in improving the safety of online environments for all.
Isabel’s philosophy is that every marketer needs to be in constant learning mode when it comes to media, becoming ever more ambitious, ever more thoughtful in how we invest.